Blog
GAME OF ADS: Facebook, Google, LinkedIn And You
In the age of fake news, dank memes, and people who believe that the Earth is flat, paid advertising on the Internet has been the subject of much slander and ridicule. And if you're one of those poor souls who have been somewhat brainwashed by 'Internet experts' into...
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Does print media still have a place for the modern marketer?
Are Printed Materials Still Relevant to Modern Marketers? In today’s technology driven world, printed media’s probably at the bottom of the marketing strategy of marketing managers. Today, marketing managers would look to SEO, SEM, SMM and SMO to increase brand...
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Do I Need A Website?
How Your Really Old Website Hurts Your Word Of Mouth ReferralsImagine this.A previous client of yours loved the service that you have given so much that they have decided to refer you to their friends and family. They go and search your company on the internet and...
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How To Build A Social Media Marketing Strategy
Just like other strategies for marketing, you must first define your goals before starting. To help set your goals, we suggest identifying; for each phase of your customer’s lifecycle what your marketing goals are and how they apply to social media are. This is a...
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Small Business Marketing and Online Advertising
Small business marketing has not always depended upon big marketing or online advertising campaigns, but have benefited from local referrals. As the economy becomes globalisedthrough online competitors, small businesses can no longer count on customers finding their...
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed cursus nec neque sed placerat. Vivamus posuere ante vehicula euismod scelerisque. Praesent vulputate, ipsum ut dictum porta, ligula magna dictum sapien, eget feugiat est diam a lacus. Integer lacus felis,...
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The Importance of Social Media Marketing
WHAT IS SOCIAL MEDIA MARKETING? Anyone who’s ever been on the internet will most probably have an idea of what social media platforms do. The internet and the rise of social media have become ingrained in our modern culture. It has found itself as a part of a...
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How to make connections on LinkedIn
Networking in real life versus networking on social media platforms; what’s the difference? Usually, in person, a common friend or colleague introduces you to the connections. This gives you some reliability. On social media, on the other hand, you can easily connect...
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What is instore radio?
Basically, instore radio is broadcasting of messages or announcements along with branding music inside a store. It’s a great way to entertain and communicate with shoppers with the help of personalized music and tell them about the offers, discounts, promotions and...
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How to create winning Facebook advertisements
Would you like to know how to create winning Facebook advertisements? There are 3 types of Facebook ads. They might be different but they all share a few things in common. They all have 4 elements that dictate the success of a Facebook ad. The three types of Facebook...
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Buyer Personas & Social Media – Why this is important
GETTING TO KNOW YOUR AUDIENCE Getting to know your audience is imperative before diving into the tactical and practical details of your social media plan. Do you know what they want? Who are they? This section is going to help you get to know them and answer some...
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