Would you like to know how to create winning Facebook advertisements?

There are 3 types of Facebook ads. They might be different but they all share a few things in common. They all have 4 elements that dictate the success of a Facebook ad.

The three types of Facebook ads are:

  • Promoted pages
  • Promoted posts
  • An ad you have created from scratch


There are basically four elements that could make or break your Facebook ads. These are:

1. Image

Posting an image that is both eye-catching and shows what your business is all about is the main goal. It should tell what you are trying to sell or promote right away. For example, if you’re going to promote a book, it should not have a lot of text.

Remember that a picture is worth a thousand words so you need to make sure that the image is clear, high quality and relevant to your product. But if you don’t have a lot of images related to your niche, you can go to Shutterstock or other stock image websites that’s full of stock images that you can use for your Facebook ads. You can go to their website, search for the images that you want via keyword and use them. Just remember you may need to subscribe to their membership!

But take note that you get six different images from Shutterstock to create up to six ads all at the same time. After that, you can split test them. What split testing does is to see which ad will get the highest response rate by running different versions of the ad. After picking the ad that gets the most response rate, removes the five other ads then do the whole process again with a different batch of images.

2. Headline

The headline should catch the reader’s attention but it should not be click bait. Facebook gives relevance scores from 1 to 10 so make sure that your headline should not mislead them and take them to a page that isn’t relevant to the ad that you’ve posted. Make it interesting but don’t exaggerate.

3. Description

The description should be connected to the headline. It also needs to contain a call to action where you tell the person who is reading the ad what they should do next, like visit the page to learn more, watch the video or like and subscribe.

4. The URL

The URL needs to bring the reader to a landing page that will show them exactly what the headline and the description promised and will let them complete the call to action that you have mentioned such as to “Like” a video or “Buy Now”. But note that Facebook gives preference to pages that are created by companies. If you want to post a URL linking out to your website or blog, be prepared to pay a bit more for clicks.

When you are done creating your ad, you need to think about the budget. Don’t go all out at once. Start with a small amount and increase the budget as time goes by when you find a winning ad.

The next step is to choose your audience. This is where you can really see how powerful Facebook really is. You can be as specific as you want and Facebook will target that audience. For example, you only want women who are 15 to 25 years old who love cats. Facebook will look through those and you will be able to connect with them and you’ll get a high response rate and eventually get more subscribers or buyers.