In this article, we’ll determine the output you want to achieve from your Digital Signage investment. This is a crucial step because it will assist you in creating an effective digital signage in the end. By the end of this article, you will be able to determine your primary goal concerning implementing digital signage in your organization.
WHAT ARE YOU TRYING TO ACHIEVE?
It’s always a good idea to plan no matter what your goal is. When planning out your digital signage implementation, you need to be aware of what you’re trying to achieve and what the benefits are. This is going to help you set out a plan.
Do You Want to Make Money Out of Your Signage?
Making money is the number one reason why most people start businesses. So it’s not surprising that this is one of your goals too. As we have discussed earlier, digital signage provides a lot of benefit for a variety of businesses. It doesn’t matter if it’s for a private company or government use, this signage will still be able to drive sales or provide assistance to customers and guests.
The most common way to make money out of your signage network is by displaying advertisements on it. Businesses who want to get their name or product to be known to consumers spend quite a lot of money for ads. Whether a signage is in a mall, train station or a bus stop, businesses are willing to pay just to get their message to their target audience.
Aside from making money from advertisements, your digital signage can also have wayfinding capabilities, show announcements, and train schedules. There’s always something to flash on your digital signage, so customers or guests will never get bored.
Maybe You’re Trying to Encourage Shoppers to Buy More?
Of course, if you want to make more money, you would want consumers to buy more products from your store too. Digital signage is an excellent tool to introduce new products to your customers. Let people know a product or service is on sale by displaying an ad on the signage. This is a good way to encourage them to buy more or try other products in your store. Aside from upselling products in grocery or retail stores, digital signage can also be used to cross-sell. In banks, the signage can be used to advertise insurance products. For hospitals, digital signage can be used to participate in a sleep study the next time they visit.
Are You Looking to Save More Money?
More people have adapted digital signage into their businesses to avoid the high-cost print associated with paper. Traditional signage takes up a lot of time, involves a lot of people to make and not to mention wasteful. With digital signage, things are easier and more practical. Create a concept and publish it on your signage. That’s it. No need for printing, hanging, and swapping out for old one. You have more time to focus on other aspects of your business. Time is money after all, right?
It doesn’t matter if you’re in to make money or maybe you’re a part of a non-profit organization, digital signage is a great option. Print media is a thing of the past. If you want to save money and make money at the same time, digital signage is the way to go.
Or You Simply Want to Inform People?
Maybe your goal isn’t to make money or save money but merely to convey a message to a particular audience. It might be your employees, your target market or even just the general public. As we have talked about earlier, digital signage can also be used for wayfinding especially for huge places like airports and government offices. Improve your rapport with your customers by informing them about a new complimentary service or by entertaining them during a long queue line at the bank. You can also direct your message to your employees. If your company is trying to implement a new process at work, you can inform them by displaying it on the signage. You may also engage with your employees using the digital signage to improve employee morale.
For more information, visit Blitz Marketing’s Digital Signage page.