Working with digital signage means working with people who are practically experts in computer programs. To make your display work, you’ll need to work with a few individuals in the IT department. Scared? Don’t be! This article will be your guide in communicating with your IT team.


Why are people afraid to speak to the IT department? If you’re going to be in a business that relies heavily on technology then talking with the IT department is probably the best thing you could do. Take the time to sit down and discuss your plans with them because they can do wonders for your signage.  Set up a meeting with early on to address issues and the goals that you are trying to achieve. By doing this, you will avoid a whole lot of technical headache in the future.

If you spend the time, you might even meet someone in IT that specializes in digital signage. Communication is the keyword here if you haven’t noticed yet. Discuss your needs, and someone might have been doing their research on signage platforms and systems. They might even provide you the solutions that you were looking for.

Understanding it From Their Perspective

How will a person who works in IT know how marketing works? It’s pretty difficult for anyone to fully understand everything about marketing and corporate communications so you might think that a person from IT wouldn’t have any idea either. But think of it this way, does a person working in marketing have any idea about elaborate computer codes as well?

When it comes to different aspects of creating signage, it’s important to understand that it’s better to discuss and have an open communication at all times to avoid any misunderstanding. You want to go through the process together as partners to achieve the best output as possible.

Build a Good Partnership

After you’ve established a good working relationship with the IT department, you have to keep that connection going. With this in mind, you need to have trust in them and not bother them every single day to see how your system is going. Building a robust system that’s scalable and easy to use takes time. Let them know that you don’t want to get in their way. If you’ve talked about your plans and needs for your digital signage with them, trust that they’ll create the best program for you.

That’s it! That’s all you need to do to build a great partnership with your system developers. Sounds easy, right? Remember, keep an open communication, don’t bother them every single minute, let them know that you want a flexible system that will be able to keep up with your needs but at the same time easy to use. Having a system that can adjust to your needs, so you won’t need to replace it every few months is going to save you lots of time and money  You don’t need to be an expert in computer lingo to be able to get your message across. Just remember to let them know that their input is valuable and you won’t be able to do all of this by yourself. You’ll surely have a fantastic digital signage system you’ll be happy to use in the end.

Need more help? Don’t be afraid to give us a call or drop by our digital signage website at