08 Nov Social Media Adelaide
Many businesses in Adelaide have heard about Social Media Marketing and some are jumping on board early. Social Media Marketing in Adelaide has become a reality overnight and many are still skeptical, see it as yet another cost to be managed, haven’t invested the time to assess it or are still relying on traditional marketing channels hoping that will be enough. Many Adelaide Businesses we spoke to are secretly concerned they will be left behind but afraid of throwing themselves fully into Social Media Marketing.
According to Forbes, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. Furthermore, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media.
Why Adelaide Business needs Social Media Marketing
Increased Brand Recognition.
Social Media Marketing gives your business a voice. Having a voice makes you more relatable to new and existing customers. Your new customers will feel like they know who they’re dealing with because they have seen / heard about your brand and your business will stay front of mind for existing customers how are subscribed to the content you are syndicating.
More Opportunities to Convert.
Social Media Marketing gives your business access to new customers, old customers and recent customers all at the same time. Every image or comment causes a reaction and a reaction is an opportunity for a website visit eventually leads to a conversion.
Not every interaction results in a conversion but every interaction increases the likelihood of one. Studies show people like dealing with and buying from people they feel they know or have relatedness with. Social Media Marketing allows your brand to become more humanised making people feel there doing business with people and not a faceless company.
Why you should leave it to a Social Media Marketing Agency.
Located in Adelaide, South Australia, Blitz Marketing live and breathe social media marketing. This means you are dealing with an agency full of people that are thinking of creative content and promoting your brand through a variety of channels because they enjoy it and are passionate about it. Where many small businesses fail in social media is when they assign the job a staff member who takes it on as another responsibility to manage on top of their daily duties. Also, Social Media is evolving and constantly changing. It takes effort to stay across the latest trends and capitalise on these trends before they become yesterday’s news. Often it is difficult for a business to justify a full-time social media consultant due to the cost and difficulty sourcing the right person. Also, this approach locks the business into a single view point rather than having access to a pool of qualified social media marketing experts that deliver fresh and engaging content.
Discover more: about our Social Media Company Adelaide