The whole journey of setting up your digital signage isn’t as scary as you think it may be. As we’ve talked about in previous articles, all you need is a great team. In this article, we’ll talk about having your display go live!
GOING LIVE
This is undoubtedly the most exciting part of the whole process. You’re about the flip the switch and see your display in action. But the entire process doesn’t happen overnight. Initial content plays a significant part in the implementation phase. Creating new content for your signage whether on your own or with the help of your content creators is the highest priority at this point.
You may be considering asking complementary businesses to advertise on your signage to generate revenue or help with the cost of your signage. You will still have to load all your graphics and video content into a system and devise a plan with your partners to schedule when and where all this information will be displayed, the advertisements that will appear and other matters that need to be done to have it up and running.
If you’re working on a display advertisement campaign featuring an upcoming sale, you need to check that the product is available, in sufficient quantity and marked with the correct price tag. Your content also needs to be prepared to adapt to the depleting inventory when the ad goes up. You will need to build a process for that too.
Lastly, you need to remember that content isn’t going to be a “one-time” thing. Just like with anything on the Internet, your content needs to be regularly updated to keep your customers interested. Make sure your system is equipped to do this giving you the ability to make updates frequently.
Easy, right? If you’re ready to talk digital signage today, give us a call at 1300 893 387 and our friendly staff will be available to answer any of your questions.
