Social Media

Just like other strategies for marketing, you must first define your goals before starting. To help set your goals, we suggest identifying; for each phase of your customer's lifecycle what your marketing goals are and how they apply to social media are. This is a starting point in the creation of a social media strategy that is capable of adapting to changes in the preference of individual buyers while giving you headway on the messages, offers, and platforms that suit your customer. In this article, we are going to examine how your goals for each phase of the client lifecycle should...

GETTING TO KNOW YOUR AUDIENCE Getting to know your audience is imperative before diving into the tactical and practical details of your social media plan. Do you know what they want? Who are they? This section is going to help you get to know them and answer some questions you have along the way. Build Personas Try creating personas for your audience with different categories of people. This information can sometimes be available from work you did on other marketing activities that involved segmented and targeted audiences. Examination of the individual personas will be required to identify the kind of audience you will interact...

Would you like to know how to create winning Facebook advertisements? There are 3 types of Facebook ads. They might be different but they all share a few things in common. They all have 4 elements that dictate the success of a Facebook ad. The three types of Facebook ads are: Promoted pages Promoted posts An ad you have created from scratch   There are basically four elements that could make or break your Facebook ads. These are: 1. Image Posting an image that is both eye-catching and shows what your business is all about is the main goal. It should tell what you are trying...

Networking in real life versus networking on social media platforms; what’s the difference? Usually, in person, a common friend or colleague introduces you to the connections. This gives you some reliability. On social media, on the other hand, you can easily connect with complete strangers. Although this might not be uncommon, make sure that you have given a lot of time to think about your goals when connecting with people. Check Their Credentials Don't just entertain everyone who wishes to connect with you. It’s a good idea to check their profile first so you can tell what the other person can bring to...

WHAT IS SOCIAL MEDIA MARKETING? Anyone who’s ever been on the internet will most probably have an idea of what social media platforms do. The internet and the rise of social media have become ingrained in our modern culture. It has found itself as a part of a marketer’s tool due to its global popularity in both young and old. There are currently 2.31 billion people around the world who are active social media users and 1.97 billion who are active mobile social media users. With this growing popularity, social media surely won’t need to be introduced anymore. Aside from the social...

A business’s online marketing strategy is only as good as its social media marketing. But what exactly is social media marketing? To put it simply, social media marketing uses the power of social media platforms to display and promote their new product or service. A company usually launches social media campaigns in order to: Increasing brand awareness Increasing positive community engagement Increasing Trust and relate-ability These three main outputs of social media marketing are vital to a business or company. It stimulates growth and maintains it. Another important note to remember is that other organizations may make use of more funds and may achieve these three outputs in...

Networking in real life versus networking on social media platforms; what’s the difference? Usually, in person, a familiar friend or colleague introduces you to the connections. This gives you some reliability. On social media, on the other hand, you can easily connect with complete strangers. Although this might not be uncommon, make sure that you have given a lot of time to think about your goals when connecting with people. Check Their Credentials Don’t just entertain everyone who wishes to connect with you. It’s a good idea to check their profile first so you can tell what the other person can bring...

To widen your social media presence and achieve your different goals, the content you display should address each of the stages of the customer lifecycle and should meet all of your client's expectations. MAKE YOUR WRITING STYLE UNIQUE FOR SOCIAL MEDIA The targeted persons on your social channels and your objectives for each stage of the customer lifecycle you are reaching out to must be driven by your content. You should possess a complete understanding of distinct tones, styles and delivery strategies to be used. Could practitioners on a particular social channel be your target? Maybe, you would like to use a familiar,...

Many businesses in Adelaide have heard about Social Media Marketing and some are jumping on board early. Social Media Marketing has become a reality overnight and many are still skeptical, see it as yet another cost to be managed, haven’t invested the time to asses it or are still relying on traditional marketing channels hoping that will be enough. Many Adelaide Businesses we spoke to are secretly concerned they will be left behind but afraid of throwing themselves fully into Social Media Marketing. According to Forbes, 92% of marketers in 2014 claimed that social media marketing was important for their...