Social Media

Are Printed Materials Still Relevant to Modern Marketers? In today’s technology driven world, printed media’s probably at the bottom of the marketing strategy of marketing managers. Today, marketing managers would look to SEO, SEM, SMM and SMO to increase brand visibility. But these strategies didn’t even exist a decade ago so it wasn’t even an option back then. Because of printed media’s datedness, many marketing managers don’t even consider to use it as a part of their strategy anymore. But there are still a few reasons why they should include this old-fashion marketing strategy into their plans. The printing press was invented...

Facebook CEO Mark Zuckerberg recently posted an update on Facebook that could potentially change the way businesses advertise on the platform. Will the change bring something good or bad for the advertisers and users? In the 553-word Facebook that he posted on January 11 at 4:28 pm(PST), he mentioned how he noticed that ads from businesses and brands are flooding the newsfeeds of its users thus crowding out the space for the personal moments that our friends and families share on Facebook. This change may sound good to the usual Facebook users but it could definitely put businesses and advertisers in a...

In case you didn’t know, Facebook is the social media platform with over 2.13 billion monthly active users all over the world. Facebook has always been a great tool to connect with friends and family. You can share photos and message loved ones that are living in another part of the country. But Facebook has become more than just a platform for sharing and catching up with friends. It has also become a great tool to advertise your business and connect with your buyers and potential customers. Over the years, Facebook has become both small businesses and huge companies’ go-to platform....

How to Maximize Your Ads Using Facebook Tracking Pixels Advertising on Facebook is so easy that almost anyone with a computer can do it. Individuals can go and try their hand at online marketing without a huge budget or team of experts to help them. But Facebook can still be somewhat overwhelming with everything its advertising system provide, tracking pixels is one of those. However, it doesn’t need to be overwhelming at all. First, you need to understand what tracking pixels are and how Facebook uses it. You can utilize it to gather data such as crucial statistics and how to target...

Just like other strategies for marketing, you must first define your goals before starting. To help set your goals, we suggest identifying; for each phase of your customer's lifecycle what your marketing goals are and how they apply to social media are. This is a starting point in the creation of a social media strategy that is capable of adapting to changes in the preference of individual buyers while giving you headway on the messages, offers, and platforms that suit your customer. In this article, we are going to examine how your goals for each phase of the client lifecycle should...

GETTING TO KNOW YOUR AUDIENCE Getting to know your audience is imperative before diving into the tactical and practical details of your social media plan. Do you know what they want? Who are they? This section is going to help you get to know them and answer some questions you have along the way. Build Personas Try creating personas for your audience with different categories of people. This information can sometimes be available from work you did on other marketing activities that involved segmented and targeted audiences. Examination of the individual personas will be required to identify the kind of audience you will interact...

Would you like to know how to create winning Facebook advertisements? There are 3 types of Facebook ads. They might be different but they all share a few things in common. They all have 4 elements that dictate the success of a Facebook ad. The three types of Facebook ads are: Promoted pages Promoted posts An ad you have created from scratch   There are basically four elements that could make or break your Facebook ads. These are: 1. Image Posting an image that is both eye-catching and shows what your business is all about is the main goal. It should tell what you are trying...

Networking in real life versus networking on social media platforms; what’s the difference? Usually, in person, a common friend or colleague introduces you to the connections. This gives you some reliability. On social media, on the other hand, you can easily connect with complete strangers. Although this might not be uncommon, make sure that you have given a lot of time to think about your goals when connecting with people. Check Their Credentials Don't just entertain everyone who wishes to connect with you. It’s a good idea to check their profile first so you can tell what the other person can bring to...

WHAT IS SOCIAL MEDIA MARKETING? Anyone who’s ever been on the internet will most probably have an idea of what social media platforms do. The internet and the rise of social media have become ingrained in our modern culture. It has found itself as a part of a marketer’s tool due to its global popularity in both young and old. There are currently 2.31 billion people around the world who are active social media users and 1.97 billion who are active mobile social media users. With this growing popularity, social media surely won’t need to be introduced anymore. Aside from the social...

A business’s online marketing strategy is only as good as its social media marketing. But what exactly is social media marketing? To put it simply, social media marketing uses the power of social media platforms to display and promote their new product or service. A company usually launches social media campaigns in order to: Increasing brand awareness Increasing positive community engagement Increasing Trust and relate-ability These three main outputs of social media marketing are vital to a business or company. It stimulates growth and maintains it. Another important note to remember is that other organizations may make use of more funds and may achieve these three outputs in...