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How Your Really Old Website Hurts Your Word Of Mouth ReferralsImagine this.A previous client of yours loved the service that you have given so much that they have decided to refer you to their friends and family. They go and search your company on the internet and...

Just like other strategies for marketing, you must first define your goals before starting. To help set your goals, we suggest identifying; for each phase of your customer’s lifecycle what your marketing goals are and how they apply to social media are. This is a...

Small business marketing has not always depended upon big marketing or online advertising campaigns, but have benefited from local referrals. As the economy becomes globalisedthrough online competitors, small businesses can no longer count on customers finding their...