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SEO is a hot topic in web design, but maybe you’re still wondering what it means. SEO stands for Search Engine Optimization. Few people performing a Google search go beyond the first page of results, so your website must be as highly ranked as possible. This is partially achieved through use of key words. Therefore, it is vital that you understand what your prospective clients are searching for. Email alerts are a useful tool for determining what your customers are looking for online. Once alerts are set up, you will receive statistics on search term usage. A few basic types of...

Your website is the digital face of your business and therefore it needs to have impact. It’s well known that no business can run today without a website. When it comes to designing a website for your business, the first decision you will be faced with is whether to go for a template design or for custom web designing. Templates allow a web designer to construct a site that can be flexible, easy to update, and provide consistency and continuity between HTML pages. Templates can also enhance productivity, allowing some members of the team to focus on the format of the pages,...

Developing a web design strategy for your small business is a big step that requires some planning to make the most of it. Adelaide Web Design company GT Marcom can help you with designing a professional website that is visually appealing and easy to use. Professional Web Development requires customisation to meet the needs of your particular clients. Before you begin your web design, take some time to find out what your customers want from your website....

There are challenges when adding video production to your online marketing strategy. We know how hard it is to produce a good video. We also know how hard it is to get people to watch it. GT Marcom Adelaide Marketing & Web Design will help you reach the right real people with our creative advertising techniques. Whether your video is to be used for facebook advertising, email marketing, social media strategy or other online marketing, our videos are interesting and unique....

If your small business hasn’t updated the marketing strategy for a few years, you are probably focusing on the wrong areas. If you just thought, “what’s a marketing strategy?” Please, do read on. You will be amazed at the difference that you see in your business when you integrate social media into your marketing plan. Traditional advertising opportunities are no longer as effective. Few people look to local papers for information, almost nobody uses the Yellow Pages, and print ads tend to cost far more than they are worth. The way to reach your target customers is to reach them through their...

Many businesses in Adelaide have heard about Social Media Marketing and some are jumping on board early. Social Media Marketing has become a reality overnight and many are still skeptical, see it as yet another cost to be managed, haven’t invested the time to asses it or are still relying on traditional marketing channels hoping that will be enough. Many Adelaide Businesses we spoke to are secretly concerned they will be left behind but afraid of throwing themselves fully into Social Media Marketing. According to Forbes, 92% of marketers in 2014 claimed that social media marketing was important for their...

There is ongoing debate between absolute links and relative links in the SEO world. When it comes to search engine visibility it does not matter whether you use absolute or relative links on your website because the search engines convert relative links into absolute links automatically. Conversely, using absolute links will not make a site rank higher....

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO...

There are many mixed views on whether or not inbound links can hurt your site. Some experts say that “bad” links will not hurt your site and that any inbound link is positive or at worst neutral. Other experts state that inbound links from questionable websites can hurt your rankings. The truth is difficult to uncover but the JC Penney story provides a glimpse into how a possible black hat situation could affect your site ranking. The J.C. Penney company came up in search results as number one ifor just about every search term related to retail sales such as...

If you don’t see your website at the top of the page when you search for terms that are key to your business, what can you do to make it show up? Some tips that you have heard about increasing your website SEO may be outdated and could cause your ranking more harm than good. Old strategies like keyword stuffing, creating internal links, and setting up companion sites have been targeted by Google. Recent updates can cause these SEO habits to decrease your search engine ranking rather than improve it....