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Networking in real life versus networking on social media platforms; what’s the difference? Usually, in person, a common friend or colleague introduces you to the connections. This gives you some reliability. On social media, on the other hand, you can easily connect with complete strangers. Although this might not be uncommon, make sure that you have given a lot of time to think about your goals when connecting with people. Check Their Credentials Don't just entertain everyone who wishes to connect with you. It’s a good idea to check their profile first so you can tell what the other person can bring to...

WHAT IS SOCIAL MEDIA MARKETING? Anyone who’s ever been on the internet will most probably have an idea of what social media platforms do. The internet and the rise of social media have become ingrained in our modern culture. It has found itself as a part of a marketer’s tool due to its global popularity in both young and old. There are currently 2.31 billion people around the world who are active social media users and 1.97 billion who are active mobile social media users. With this growing popularity, social media surely won’t need to be introduced anymore. Aside from the social...

The whole journey of setting up your digital signage isn’t as scary as you think it may be. As we’ve talked about in previous articles, all you need is a great team. In this article, we’ll talk about having your display go live! GOING LIVE This is undoubtedly the most exciting part of the whole process. You're about the flip the switch and see your display in action. But the entire process doesn’t happen overnight. Initial content plays a significant part in the implementation phase. Creating new content for your signage whether on your own or with the help of your content...

INSTALLING YOUR DISPLAYS - IT'S TIME TO GET PHYSICAL! A collaboration between your partners and the IT team is the key. Installing your displays is an exciting part of the digital signage deployment process, but it might take a little more time than you think. You might have purchased a well-designed signage program that’s easy to use, but there are still a few steps to follow to ensure that things will be up and running smoothly. This means a final decision regarding the location of where your displays will be hung or placed. Will the signage catch the viewers’ attention? Will a...

In this article, we will talk about the importance of having a clear line of communication with the partners you wish to work with. Take the time to talk with them and get a clear idea of their ambitions, goals and what they have to offer to see if they will align with your values. If you share the same goals, then working on a project together won’t be as stressful. A SUCCESSFUL DIGITAL SIGNAGE PROJECT IS ALL ABOUT TEAMWORK If you’ve found the partner that understands your needs, they will immediately fit right into your team and look out for your...

If you’ve been reading our posts about digital signage, you probably know by now the importance of keeping communication open with your team especially with your system developers. In this article, we’ll talk more about the other members you’ll need for your team. CHOOSING THE PERFECT PARTNER You need to have a dependable and easy to use system at all times. But even with a good signage system, it doesn’t mean that you won’t need a right partner. If you decide on having a partner or partners around at the beginning or even for the whole process, they’ll be a huge help...

For your digital signage to be effective, you need to know where you’d want to place your display. In this article, we’ll give you a few tips in determining the right location for you. GET A GOOD GRASP OF YOUR SURROUNDING Familiarizing yourself with the environment on where you want to put your signage is a critical step. Location is a major factor when you’re placing a single display or even a number of screens in an area. In this step, we will discuss how choosing the right location will determine the effectivity of your digital signage. Where Do You Want Your Displays? You...

In this article, we’ll determine the output you want to achieve from your Digital Signage investment. This is a crucial step because it will assist you in creating an effective digital signage in the end. By the end of this article, you will be able to determine your primary goal concerning implementing digital signage in your organization. WHAT ARE YOU TRYING TO ACHIEVE? It’s always a good idea to plan no matter what your goal is. When planning out your digital signage implementation, you need to be aware of what you’re trying to achieve and what the benefits are. This is going...

A business’s online marketing strategy is only as good as its social media marketing. But what exactly is social media marketing? To put it simply, social media marketing uses the power of social media platforms to display and promote their new product or service. A company usually launches social media campaigns in order to: Increasing brand awareness Increasing positive community engagement Increasing Trust and relate-ability These three main outputs of social media marketing are vital to a business or company. It stimulates growth and maintains it. Another important note to remember is that other organizations may make use of more funds and may achieve these three outputs in...

Our prehistoric ancestors had their way of communicating with each other. They created writings and drawings on their cave walls to share information. We have come a long way from that. We might have developed a more efficient way to communicate, but the need to share information is still there. The need to communicate has led humanity to develop vast mediums for communication. We have surely come a long way from writing on cave walls. This need for a more efficient way to communicate has led to computers, smartphones and ultimately digital signage.  The practicality of digital signage applies to...