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Just like other strategies for marketing, you must first define your goals before starting. To help define your goals, we will suggest you find out for each phase of customer lifecycle what your marketing goals for social media are. This is a starting point in the creation of a social media strategy that is solid and flexible, capable of adapting to changes in the preference of individual buyers while giving you headway on the messages, offers and platforms that suit your buyer. We are going to examine how your goals for each phase of the customer life cycle should be defined...

GETTING TO KNOW YOUR AUDIENCE Getting to know your audience is imperative before diving into the tactical and practical details of your social media plan. Do you know what they want? Who are they? This section is going to help you get to know them and answer some questions you have along the way. Build Personas To really know but your intending and current customers, try creating personas for your audience with different categories of people well represented. Most times you get this information from work you did on other marketing channels that involved segment and target audiences. So if that is what...

WHAT IS SOCIAL MEDIA MARKETING? Anyone who’s ever been on the internet will most probably have an idea of what social media platforms do. The internet and the rise of social media have become ingrained in our modern culture. It has found itself as a part of a marketer’s tool due to its global popularity in both young and old. There are currently 2.31 billion people around the world who are active social media users and 1.97 billion who are active mobile social media users. With this growing popularity, social media surely won’t need to be introduced anymore. Aside from the social...

In today’s modern age, if you ask anyone if they have a social media account such as Facebook, Twitter or Instagram, the answer will be yes 99% percent of the time. And if they tell you that they don’t you would certainly raise an eyebrow and ask if they’re lying. This is because a social media account is almost a necessity for everyone. It’s a helpful tool to stay in touch with friends and family. You can share pictures and talk to a loved one living miles away from you in the comfort of your home.There are currently 2.34 billion...

You’ve finally done it!  You have come a long way and that’s an amazing feat. You’ve finally read everything there is to know about starting your own digital signage.  But don’t just stop there. Your signage needs support to be kept running properly or else all your hard work will be for nothing. MAINTAINING YOUR DIGITAL SIGNAGE Getting the right kind of support for your signage shouldn’t be difficult if you’ve chosen your manufacturers and partners well. They should be able to assist you with any problems you encounter along the way and answer some questions that you may have. The Blitz...

The whole journey to setting up your digital signage isn’t as scary as you think it may be. As we’ve talked about in previous articles, all you need is a great team. On this article, we’ll talk about having your display finally up on the signage. GOING LIVE This is surely an exciting part. You're about the flip the switch and see your display in action. But the whole process doesn’t happen overnight. Initial content plays a significant part in the implementation phase. Creating new content for your signage whether on your own or with the help of your content creators is...

Let’s go back to the questions that might have only been briefly talked about earlier. Will the signage catch the employees’ attention? You don’t want all this hard work to just go down the drain, right? Keep on reading to INSTALLING YOUR DISPLAYS A collaboration between your partners and the IT team is the key. If you opted to partner up with network operators, then most of the the job will be primarily on their part. Either way, it will an exciting process, and you’ll be excited to see the fruit of all your hard work! Installing your displays surely is an exciting...

In this article, we will talk about the importance of having a clear line of communication with the partners you wish to work with. Take the time to talk with them and get a clear idea of their ambitions, goals and what they have to offer to see if they will align with yours. If you share the same goals, then working on a project together won’t feel as stressful. THE DISCOVERY PROCESS NEVER STOPS If you’ve found the partner that understands your needs, they will immediately fit right into your team and look out for your best interests. They will be...

If you’ve been reading our posts about digital signage, you probably know by now the importance of keeping communication open with your team especially with your system developers. In this article, we’ll talk more about the other members you’ll need for your team. CHOOSING THE PERFECT PARTNER We’ve discussed the importance of partnering up with your system developers (also known as the IT department) in the last step to create the perfect system for your needs. After all, it should help you display your content and not be a burden. You need to have a dependable and easy to use system at...

For your digital signage to be effective, you need to know where you’d want to place your display. In this article, we’ll give you a few tips in determining the right location for you. GET A GOOD GRASP OF YOUR SURROUNDING Familiarizing yourself with the environment on where you want to put your signage is a critical step. Location is a major factor when you’re placing a single display or even a number of screens in an area. In this step, we will discuss how choosing the right location will determine the effectivity of your digital signage. Where Do You Want Your Displays? You...