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How Your Really Old Website Hurts Your Word Of Mouth Referrals Imagine this. A previous client of yours loved the service that you have given so much that they have decided to refer you to their friends and family. They go and search your company on the internet and they try to look for your website. But they simply don’t call you for an appointment. They didn’t even send you an email. Why did that happen? Well, the answer is simple. Your website didn’t have much on it or worse, you don’t even have one! People rely heavily on the internet for information these days....

Are Printed Materials Still Relevant to Modern Marketers? In today’s technology driven world, printed media’s probably at the bottom of the marketing strategy of marketing managers. Today, marketing managers would look to SEO, SEM, SMM and SMO to increase brand visibility. But these strategies didn’t even exist a decade ago so it wasn’t even an option back then. Because of printed media’s datedness, many marketing managers don’t even consider to use it as a part of their strategy anymore. But there are still a few reasons why they should include this old-fashion marketing strategy into their plans. The printing press was invented...

In the age of fake news, dank memes, and people who believe that the Earth is flat, paid advertising on the Internet has been the subject of much slander and ridicule. And if you're one of those poor souls who have been somewhat brainwashed by 'Internet experts' into believing that paid ads are no longer relevant in how we conduct business, you are badly mistaken. Blitz Marketing hopes you understand that there is still money to be earned from using paid ads; that is if you’re doing it right. You must understand that money—A LOT OF IT—can be made from using paid advertising....

Facebook CEO Mark Zuckerberg recently posted an update on Facebook that could potentially change the way businesses advertise on the platform. Will the change bring something good or bad for the advertisers and users? In the 553-word Facebook that he posted on January 11 at 4:28 pm(PST), he mentioned how he noticed that ads from businesses and brands are flooding the newsfeeds of its users thus crowding out the space for the personal moments that our friends and families share on Facebook. This change may sound good to the usual Facebook users but it could definitely put businesses and advertisers in a...

In case you didn’t know, Facebook is the social media platform with over 2.13 billion monthly active users all over the world. Facebook has always been a great tool to connect with friends and family. You can share photos and message loved ones that are living in another part of the country. But Facebook has become more than just a platform for sharing and catching up with friends. It has also become a great tool to advertise your business and connect with your buyers and potential customers. Over the years, Facebook has become both small businesses and huge companies’ go-to platform....

How to Maximize Your Ads Using Facebook Tracking Pixels Advertising on Facebook is so easy that almost anyone with a computer can do it. Individuals can go and try their hand at online marketing without a huge budget or team of experts to help them. But Facebook can still be somewhat overwhelming with everything its advertising system provide, tracking pixels is one of those. However, it doesn’t need to be overwhelming at all. First, you need to understand what tracking pixels are and how Facebook uses it. You can utilize it to gather data such as crucial statistics and how to target...

Just like other strategies for marketing, you must first define your goals before starting. To help set your goals, we suggest identifying; for each phase of your customer's lifecycle what your marketing goals are and how they apply to social media are. This is a starting point in the creation of a social media strategy that is capable of adapting to changes in the preference of individual buyers while giving you headway on the messages, offers, and platforms that suit your customer. In this article, we are going to examine how your goals for each phase of the client lifecycle should...

GETTING TO KNOW YOUR AUDIENCE Getting to know your audience is imperative before diving into the tactical and practical details of your social media plan. Do you know what they want? Who are they? This section is going to help you get to know them and answer some questions you have along the way. Build Personas Try creating personas for your audience with different categories of people. This information can sometimes be available from work you did on other marketing activities that involved segmented and targeted audiences. Examination of the individual personas will be required to identify the kind of audience you will interact...

Would you like to know how to create winning Facebook advertisements? There are 3 types of Facebook ads. They might be different but they all share a few things in common. They all have 4 elements that dictate the success of a Facebook ad. The three types of Facebook ads are: Promoted pages Promoted posts An ad you have created from scratch   There are basically four elements that could make or break your Facebook ads. These are: 1. Image Posting an image that is both eye-catching and shows what your business is all about is the main goal. It should tell what you are trying...

Basically, instore radio is broadcasting of messages or announcements along with branding music inside a store. It’s a great way to entertain and communicate with shoppers with the help of personalized music and tell them about the offers, discounts, promotions and ongoing campaigns happening in the store. Did you know that 69% of shoppers spend 30 minutes or more inside a retail store? Base on a research, 70% of shoppers who remembers hearing in-store advertisements find the promotions and announcements to be helpful to their shopping. Let’s take a closer look at how in-store message can be a great way...