Blog

Just like other strategies for marketing, you must first define your goals before starting. To help set your goals, we suggest identifying; for each phase of your customer's lifecycle what your marketing goals are and how they apply to social media are. This is a starting point in the creation of a social media strategy that is capable of adapting to changes in the preference of individual buyers while giving you headway on the messages, offers, and platforms that suit your customer. In this article, we are going to examine how your goals for each phase of the client lifecycle should...

GETTING TO KNOW YOUR AUDIENCE Getting to know your audience is imperative before diving into the tactical and practical details of your social media plan. Do you know what they want? Who are they? This section is going to help you get to know them and answer some questions you have along the way. Build Personas Try creating personas for your audience with different categories of people. This information can sometimes be available from work you did on other marketing activities that involved segmented and targeted audiences. Examination of the individual personas will be required to identify the kind of audience you will interact...

Would you like to know how to create winning Facebook advertisements? There are 3 types of Facebook ads. They might be different but they all share a few things in common. They all have 4 elements that dictate the success of a Facebook ad. The three types of Facebook ads are: Promoted pages Promoted posts An ad you have created from scratch   There are basically four elements that could make or break your Facebook ads. These are: 1. Image Posting an image that is both eye-catching and shows what your business is all about is the main goal. It should tell what you are trying...

Basically, instore radio is broadcasting of messages or announcements along with branding music inside a store. It’s a great way to entertain and communicate with shoppers with the help of personalized music and tell them about the offers, discounts, promotions and ongoing campaigns happening in the store. Did you know that 69% of shoppers spend 30 minutes or more inside a retail store? Base on a research, 70% of shoppers who remembers hearing in-store advertisements find the promotions and announcements to be helpful to their shopping. Let’s take a closer look at how in-store message can be a great way...

Networking in real life versus networking on social media platforms; what’s the difference? Usually, in person, a common friend or colleague introduces you to the connections. This gives you some reliability. On social media, on the other hand, you can easily connect with complete strangers. Although this might not be uncommon, make sure that you have given a lot of time to think about your goals when connecting with people. Check Their Credentials Don't just entertain everyone who wishes to connect with you. It’s a good idea to check their profile first so you can tell what the other person can bring to...

WHAT IS SOCIAL MEDIA MARKETING? Anyone who’s ever been on the internet will most probably have an idea of what social media platforms do. The internet and the rise of social media have become ingrained in our modern culture. It has found itself as a part of a marketer’s tool due to its global popularity in both young and old. There are currently 2.31 billion people around the world who are active social media users and 1.97 billion who are active mobile social media users. With this growing popularity, social media surely won’t need to be introduced anymore. Aside from the social...

The whole journey of setting up your digital signage isn’t as scary as you think it may be. As we’ve talked about in previous articles, all you need is a great team. In this article, we’ll talk about having your display go live! GOING LIVE This is undoubtedly the most exciting part of the whole process. You're about the flip the switch and see your display in action. But the entire process doesn’t happen overnight. Initial content plays a significant part in the implementation phase. Creating new content for your signage whether on your own or with the help of your content...

INSTALLING YOUR DISPLAYS - IT'S TIME TO GET PHYSICAL! A collaboration between your partners and the IT team is the key. Installing your displays is an exciting part of the digital signage deployment process, but it might take a little more time than you think. You might have purchased a well-designed signage program that’s easy to use, but there are still a few steps to follow to ensure that things will be up and running smoothly. This means a final decision regarding the location of where your displays will be hung or placed. Will the signage catch the viewers’ attention? Will a...

In this article, we will talk about the importance of having a clear line of communication with the partners you wish to work with. Take the time to talk with them and get a clear idea of their ambitions, goals and what they have to offer to see if they will align with your values. If you share the same goals, then working on a project together won’t be as stressful. A SUCCESSFUL DIGITAL SIGNAGE PROJECT IS ALL ABOUT TEAMWORK If you’ve found the partner that understands your needs, they will immediately fit right into your team and look out for your...

If you’ve been reading our posts about digital signage, you probably know by now the importance of keeping communication open with your team especially with your system developers. In this article, we’ll talk more about the other members you’ll need for your team. CHOOSING THE PERFECT PARTNER You need to have a dependable and easy to use system at all times. But even with a good signage system, it doesn’t mean that you won’t need a right partner. If you decide on having a partner or partners around at the beginning or even for the whole process, they’ll be a huge help...