08 Nov Search Engine Optimisation Tips
SEO is a hot topic in web design, but maybe you’re still wondering what it means. SEO stands for Search Engine Optimisation. Few people performing a Google search go beyond the first page of results, so your website must be as highly ranked as possible. This is partially achieved through use of key words. Therefore, it is vital that you understand what your prospective clients are searching for.
Email alerts are a useful tool for determining what your customers are looking for online. Once alerts are set up, you will receive statistics on search term usage. A few basic types of email alerts will provide you with key word information that will allow you to improve your web site SEO.
Your company name and a competitor’s company name
Know when prospective clients are comparing your products and services to others. Be aware of your competitors’ sales and product offerings so that you can stay competitive.
Your company name with negative key words
Monitor your reputation through an alert that looks for your company name linked to specified negative key words. Solve these problems more quickly by being instantly notified when bad news is beginning to spread.
Links created to your website
These alerts give you opportunities to interact online with people who are doing your advertising for you. By sharing a link to your website, they are recommending your company to hundreds of prospective clients. Ring in on the comments and thank them for the mention.
Links to your competitors’ websites
If you know when your competitor is being linked but you are not, you can analyse why that is happening. This is another opportunity to comment on the post and share your company information in a positive way.
Company name mentions that do not include a link
This means that your company has been mentioned, but they haven’t let prospective clients know how to contact you. Once again, you can thank those who have mentioned your company for the recommendation, while adding the link to your website to the information offered.
Key words related to your business
This would alert you when people search for words that relate to your business but not your company name. These are ideal opportunities to direct people to your website for the answers they are looking for.
Other alerts can include regional information or trend watches. For help setting up email alerts for your company, contact Blitz Marketing for professional online marketing assistance.