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Just like other strategies for marketing, you must first define your goals before starting. To help set your goals, we suggest identifying; for each phase of your customer's lifecycle what your marketing goals are and how they apply to social media are. This is a starting point in the creation of a social media strategy that is capable of adapting to changes in the preference of individual buyers while giving you headway on the messages, offers, and platforms that suit your customer. In this article, we are going to examine how your goals for each phase of the client lifecycle should...

GETTING TO KNOW YOUR AUDIENCE Getting to know your audience is imperative before diving into the tactical and practical details of your social media plan. Do you know what they want? Who are they? This section is going to help you get to know them and answer some questions you have along the way. Build Personas Try creating personas for your audience with different categories of people. This information can sometimes be available from work you did on other marketing activities that involved segmented and targeted audiences. Examination of the individual personas will be required to identify the kind of audience you will interact...

Would you like to know how to create winning Facebook advertisements? There are 3 types of Facebook ads. They might be different but they all share a few things in common. They all have 4 elements that dictate the success of a Facebook ad. The three types of Facebook ads are: Promoted pages Promoted posts An ad you have created from scratch   There are basically four elements that could make or break your Facebook ads. These are: 1. Image Posting an image that is both eye-catching and shows what your business is all about is the main goal. It should tell what you are trying...

Basically, instore radio is broadcasting of messages or announcements along with branding music inside a store. It’s a great way to entertain and communicate with shoppers with the help of personalized music and tell them about the offers, discounts, promotions and ongoing campaigns happening in the store. Did you know that 69% of shoppers spend 30 minutes or more inside a retail store? Base on a research, 70% of shoppers who remembers hearing in-store advertisements find the promotions and announcements to be helpful to their shopping. Let’s take a closer look at how in-store message can be a great way...

Networking in real life versus networking on social media platforms; what’s the difference? Usually, in person, a common friend or colleague introduces you to the connections. This gives you some reliability. On social media, on the other hand, you can easily connect with complete strangers. Although this might not be uncommon, make sure that you have given a lot of time to think about your goals when connecting with people. Check Their Credentials Don't just entertain everyone who wishes to connect with you. It’s a good idea to check their profile first so you can tell what the other person can bring to...

WHAT IS SOCIAL MEDIA MARKETING? Anyone who’s ever been on the internet will most probably have an idea of what social media platforms do. The internet and the rise of social media have become ingrained in our modern culture. It has found itself as a part of a marketer’s tool due to its global popularity in both young and old. There are currently 2.31 billion people around the world who are active social media users and 1.97 billion who are active mobile social media users. With this growing popularity, social media surely won’t need to be introduced anymore. Aside from the social...

You’ve finally done it!  You have come a long way and that’s an amazing feat. You’ve finally read everything there is to know about starting your own digital signage.  But don’t just stop there. Your signage needs support to be kept running properly or else all your hard work will be for nothing. MAINTAINING YOUR DIGITAL SIGNAGE Getting the right kind of support for your signage shouldn’t be difficult if you’ve chosen your manufacturers and partners well. They should be able to assist you with any problems you encounter along the way and answer some questions that you may have. The Blitz...

The whole journey to setting up your digital signage isn’t as scary as you think it may be. As we’ve talked about in previous articles, all you need is a great team. On this article, we’ll talk about having your display finally up on the signage. GOING LIVE This is surely an exciting part. You're about the flip the switch and see your display in action. But the whole process doesn’t happen overnight. Initial content plays a significant part in the implementation phase. Creating new content for your signage whether on your own or with the help of your content creators is...

Let’s go back to the questions that might have only been briefly talked about earlier. Will the signage catch the employees’ attention? You don’t want all this hard work to just go down the drain, right? Keep on reading to INSTALLING YOUR DISPLAYS A collaboration between your partners and the IT team is the key. If you opted to partner up with network operators, then most of the the job will be primarily on their part. Either way, it will an exciting process, and you’ll be excited to see the fruit of all your hard work! Installing your displays surely is an exciting...

In this article, we will talk about the importance of having a clear line of communication with the partners you wish to work with. Take the time to talk with them and get a clear idea of their ambitions, goals and what they have to offer to see if they will align with yours. If you share the same goals, then working on a project together won’t feel as stressful. THE DISCOVERY PROCESS NEVER STOPS If you’ve found the partner that understands your needs, they will immediately fit right into your team and look out for your best interests. They will be...